Ideas Generation
identify target audience, purpose, platform and the needs of
the client.
research needs to look at both Primary and Secondary sources. Primary research is work
that you have done yourself to further your knowledge. This could be surveys, focus groups, visits to locations, etc. Primary research to be documented and analysed.
Secondary research means looking at sources that have already done the primary research for you. This will include books, Internet, Journals and magazines.
Use mind maps and mood boards to help to visualise ideas. Use images on website as examples Are they a good idea or not and why? Is it a realistic idea to
produce in the time frame? Does it fit the brief?
Ask the target audience questions that will further
help me to narrow down my ideas to one, and then use that as justification to use that idea. This will be video recorded and put on my site as evidence.
Create a list of elements that will make up the idea, including actors, locations, materials, etc Discuss my idea with the client and document this meeting. Anything discussed positively or negatively needs to be recorded down and addressed before your final pitch. Do I have to make any amendments to the idea? If so what? Again, document any changes to the idea.
The Pitch
Once you have agreed on the idea as a team and decided on the final elements, you must pitch the final idea to the client.. Here, you pitch how your
video is going to look. What are you including? Use pictures to
illustrate your ideas. Find a piece of music you would like to use and play part of it.
SELL YOUR IDEA!!
Make it the best idea you can and show some passion. Be proud of it!
This will be a recorded pitch and needs to be embedded onto your website, along with a copy of the actual PowerPoint/Prezi used still under ideas generation.
EllisMedia 