music

I have picked this song because it is upbeat and steady and keeps the same flow throughout which will match with the advert well.
The purpose of the advert is to show the college in an uplifting educational yet fun and engaging way and I feel like the upbeat music will fit well into the advert.

The target audience is 16-17 year olds as they will be coming to the college and will enjoy the upbeat vibe and the constant flow.

Project 2 college add

Add ofsted review
It is important to keep the colleges requirements in the video and representing them well while also making it appealing as possible to “high achiving school leavers and parents.”

1st)Secondary Research
up beat music
variations of courses
creativity/inovative/technical/hands on/ inspired/passion

2nd)cheesy unrealistic/appceptance

3rd)fast pace shots and music/ bad voice over/

4th)

analysis of the breifing form from pcoll
College ad worksheet – Look at 3 or 4 college adverts on youtube and talk about the content of each – music used, how they attract the audience through visuals, and how they they influence you and your advert, do they meet the purpose

ideas generation worksheet – 2 or 3 ideas for your advert, what are the ideas (what is on screen story from beginning to end), how does it relate to Preston’s college briefing form and the target audience, what materials will you need to film each idea, where will you film (locations)

Some questions for focus group – what do they look for in college adverts (music, visuals), ask questions about your ideas – favourite and why?

In my advert it will include fun interactive high intrest corses and will show off the facilities and physical activites and the positive attitude and work ethic the students have and show that they enjoy it.
—————————————————————————————————————————————–
Prepared for: Preston College
Prepared by: Ellis Vorajee

Date: Wednesday 23rd January 2019

Proposal No.1:

PRESTON COLLEGE – Making you as employable as you can be

Preston College – (NAMEADVERT)

(SYNOPSIS)

In my advert I will include Fact and Figures.
In my first scene there will be an establishing shot of the college then 2 cut’s to students happily walking into the building and attending there lesson. Next There will be more fast pace shot going around the college some being establishing shots then the rest going into the room of the establishing shot and capturing some students working and using equipment and a veriety of facilities beetween multiple corses that are diffrent to eachother which will represent and reflect diversity and selection beetween the corses and how interactive they are as well as giving an insider as to what is done on the corse. There will be up beat fast paced music that engages the viewer and gives them a friendly vibe.

In the advertisment i am trying get the view and point across that Preston College is engaging, packed with facilities and has diverse corse choices as well as extra curriculum activities. That will engage students and show that what they put into learning they will get even more out of college and that they are supported and pushed to be as employable as they can be.

Pre-Production

The idea for the short film will be a homeless person on the streets struggling through the winter while asking for donations to give empathy and sympathy to the audience to motivate them to donate.

The film will be filmed with digital DSLR cameras
The cast will be Me(filming) and 2 others 1 of which acting as the homeless person

Project 2

Ideas Generation

identify target audience, purpose, platform and the needs of

the client.

research needs to look at both Primary and Secondary sources. Primary research is work

that you have done yourself to further your knowledge. This could be surveys, focus groups, visits to locations, etc. Primary research to be documented and analysed.

Secondary research means looking at sources that have already done the primary research for you. This will include books, Internet, Journals and magazines.

Use mind maps and mood boards to help to visualise ideas. Use images on website as examples Are they a good idea or not and why? Is it a realistic idea to

produce in the time frame? Does it fit the brief?

Ask the target audience questions that will further

help me to narrow down my ideas to one, and then use that as justification to use that idea. This will be video recorded and put on my site as evidence.

Create a list of elements that will make up the idea, including actors, locations, materials, etc Discuss my idea with the client and document this meeting. Anything discussed positively or negatively needs to be recorded down and addressed before your final pitch. Do I have to make any amendments to the idea? If so what? Again, document any changes to the idea.

The Pitch

Once you have agreed on the idea as a team and decided on the final elements, you must pitch the final idea to the client.. Here, you pitch how your

video is going to look. What are you including? Use pictures to

illustrate your ideas. Find a piece of music you would like to use and play part of it.

SELL YOUR IDEA!!

Make it the best idea you can and show some passion. Be proud of it!

This will be a recorded pitch and needs to be embedded onto your website, along with a copy of the actual PowerPoint/Prezi used still under ideas generation.

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